Media hype about the pending release of the Apple Watch has created a new conundrum for advertisers – namely, how to advertise effectively on the miniature face of a smartwatch. This is no simple challenge.
A smartwatch is a highly personal device that gets displayed on one’s wrist throughout the day. This is critical because the Apple Watch is worn on a consumer’s body, not carried in a pocket or purse. Therefore, it will require a more personalized approach to advertising.