The news, in recent days, is filled with a story about the NSA’s PRISM system which may, or may not, be a BIG DATA application put together with information provided willingly, or not, by some of the biggest names in computing, like Google, Microsoft, Apple and others. As someone who works in IT one of the first thoughts that entered my mind when I heard the news was “there goes the US based public Cloud market.” Let me offer a few reasons why I may have thought that.