The race is on. The vast majority of enterprise-relevant information, both internal and external, has been created recently or is being generated in real-time, and from sources that up until now could be captured and stored - but not effectively interpreted and used - by computers. Social media sources like Twitter, Facebook and even ‘flash mobs’ are affecting our governments, enterprises and personal lives in new and interesting ways – ways that someone in your industry is going to convert to their advantage.