As the saying goes, big companies like to do business with big companies, but what about start-ups.
What enterprise CIO wants to bet on a concern that could not support it or worse, vanish without a trace. As they say, high risk, high reward.
The attached CIO.com story weighs the pros and cons. For instance, start-ups in search of customers will do anything for you. However, such unrewarded good will could accelerate their demise.