What was that thing before the enterprise-level social network called? It was meetings, personal calls from salespeople or perhaps even the Christmas and summer party right? These “were” the various means that we used to talk with each other and our customers before we were connected online it seems.
Of course these channels for interactivity still exist. Enterprise social networking merely seeks to augment our “personal” experiences, as we also seek to get more value out of every personal engagement as and when it happens.