Take 10 minutes and watch the video below if your company sells to consumers. Actually, watch it no matter what you do.
The video breaks consumers into two radically different groups, aka "planets," based on studying 2,000 measures across 800,000 consumers in the U.K., U.S., and Australia. One groups searches tirelessly for deals based on price, features and status. These are "Traditionalists."
NEOs, on the other hand, want the "real deal." "They need to feel a connection" to the product or service.