A couple of week ago, I wrote about the Vail Resorts' electronic EpicMix ski pass, which leverages social media, personalization and a high degree of interactivity. In a nutshell, the RFID-based plastic card records data and sends to a personalized portal where you can view your photos and monitor vertical feet skied, among other things. And it tweets where you are so your friends can check in or meet you on the mountain.
The EpicMix tagline is "Capture, connect, share."