On Monday on my trip to Toronto, I was seated next to an IT director of a large beverage company. We didn’t realize we had a common set of interests until the plane was about to descend. She asked me to give her an elevator pitch concerning the important shifts in IT -- by now the landing gear was down and so I had to be quick.
I went into a discussion about how many organizations are viewing IT incorrectly today, at least in my opinion. Many view IT as a subtractive (a cost cutting activity) as opposed to the additive activity that the business should expect -- focused on increasing the value of the enterprise as a whole.