As we discussed in an earlier post, today’s CIO’s role is more about business strategy and leadership. CIOs are investing time and effort in shaping their personal brand and raising its awareness amongst senior management and industry peers. A survey conducted by CIO.com revealed that “almost two-thirds of IT executives believe that having a strong personal brand is ‘very important’ to the IT department in achieving its broad objectives.” The research came to the conclusion that true influence comes with the CIO’s recognition by other departments and by the board of directors. In general, CIO’s do not have very strong personal branding within the company and that impacts the entire IT department, compared to marketing or sales. So how can CIOs and other technology leaders improve their influence?
A key step is to build a strong technical brand that promotes business values. This takes time but the steps outlined below certainly help:
Formal interactions between the CIO and board members are not enough to build a strong relationship. The CIO must meet the board’s expectations professionally but also build strong informal relationships to help members understand the importance of the IT strategies being deployed.