As humans, we live and thrive on interaction. Some are part of the natural course of our life—we interact with our children, teachers, managers, customers, contractors, etc. Other interactions are proactive where we seek out, and become friends with, people we want to be friends with.
Human interactions have been around since the second human materialized on our planet. But we interact with a whole spectrum of other inanimate objects today—even appliances like the refrigerator, the washer, the dryer, the microwave. And developers tell us these interactions are becoming more human in nature. Have you ever thought about the sentiments of your refrigerator? "Oh my gosh, stop filling me up with these expired items! Seriously!"
In a recent survey, outlined in a post entitled “How Mobile Will Change Business” by Maeghan Ouimet, developers state that “Mobile has the power to reshape entire industries, and these changes will be swift.” The developers suggest that car apps will be big and Facebook will be the social network of the past. This triggered me to take a look at social networking fundamentals, and the disruptive nature of mobility.
Social networking tools offer an easily accessible channel for fostering interactions. We can instantaneously exchange thoughts crisply, and the messages are read and acknowledged, driven by the presence and attention of the recipients. It is fascinatingly passive but also highly interactive. But Social networking is a channel for humans to interact with another. You can’t send a Facebook status update to your espresso machine. At least not yet!
Mobility, on the other hand, allows us to interact with the world of appliances around us—including the car we drive, the aircraft we fly, the train we ride, and the ship we sail. To be mobile, you don't leave home without your BYOD. Mobility is providing us access to instantaneous interactions with objects of interest. Which is why, developers say that apps that interact with your car will be big.
Now, imagine friending your appliances in social networking sites. What if your washer posted a message saying that it had a problem that was fixed when your replaced a part? Other washers might have an opinion or two about that. You yourself could form your own network of appliances you are “friends” with—those you have, and those appliances you would like to have. And you can ask your dryer to do what your washer did and apply lessons learned.
This is why it is vital that enterprises pay close attention to how and where mobility can make innovative differentiation in their customers' experience. To do this right, enterprises must consider Mobility as the Third Platform while using Information Management tools that conduct sentiment analysis on a sustained basis—whether they are posted by humans or the appliances they use.
Being Mobile is good but application of mobility is priceless.
Just ask your favorite appliance.
How about you? How are you maximizing on Mobility within your enterprise? Do you have an Enterprise Mobility Platform in place? What is your favorite appliance? Are you into wearable devices? How do you think it will respond to “Hi there!”