Very interesting poll here because it speaks to the perception of the tradtional CIO vs. A Progressive CIO. In a traditional sense most CIO's (generally speaking) concerned themselves with technical aspects of their role, Data Center Operations, Ends User Support, Applications Sustainment, etc.
CIO's that have come up through non-traditional avenues such as business technologists or CIO's from innovation driven or startup backgrounds tend to lean into emerging trends with a broader business savvy than ones from a technical pedigree. The interesting paradigm of this question is:
Is the CIO aligned correctly with the CMO (Chief Marketing Officer) and the CEO to understand the broader business strategy that includes social media and how does that CIO interact to ensure corporate data security.
This begins to beg the question what does a CIO look like in the next generation of enterprise. One that includes an eco-systems of integrated suppliers, direct customer feedback (social elements), transparency to productys development, marketing, and integrated sales engine operating in a flatter model than traditional enterprises operate. I am going to go out on limb here and offer that this is Enterprise 2.0, the socially extended enterprise!
This was a great poll...thanks in advance as always!
Social is a major opportunity to drive collaboration in the company and driving collaboration should be a top priority for CIOs. Enabling employees with social collaboration tools can speed product/service development, improve customer support and help surface expertise within the company when it's needed. Collaboration and social put a 'face' on IT, showing directly its impact on the business. Who better to drive that impact than the CIO?
Social business also puts a friendly face on the enterprise. Who's best positioned to lead that charge? The CIO and CTO, IMO. So many huge enterprises including a few I've worked for have been accused of being difficult to do business with...social business can ratchet down the degree of difficulty.