Big Data has been making noise in almost every facet of corporate America. From targeted marketing to reducing manufacturing defects, the promise of Big Data seems like the 21st century version of Warbug’s Tincture - a comprehensive, all-inclusive cure to the gross process negligence and overall corporate excesses of the 1990s. What were you planning on doing with those data warehouses, anyways? Was all that retained customer data going to be used for anything other than a bull’s-eye for hackers