I would also emphasise the link between customer needs and innovation. Some of the best innovations have come from understanding what the customer really needs or the pain points they have - these may well be things that they do not articulate.
If you can solve these problems for the B2B customer or end consumer then you will build loyalty to your company and become more than just a supplier.
Just read two comprehensive IW 2013 IT survey reports, today's IT is stll to much internal focus, which means IT think internal customers are the most important one, this blog is good reminding of how IT should adjust to more balanced customer viewpoint, B2B and end customers may provide better growth opportunities for businesses, and IT as catalyst plays unique role in optimzing customer experience. Though such mindset shift doen's mean internal users are no longer important, still, IT is also about operational efficiency and talent engagement, keep end business in goal will move up IT maturity. thanks.
How can you match up the promise of the cloud with the twin goals of reducing costs and enhancing customer responsiveness? From afar, it seems easy, but reality can be entiurely another matter. Here are a few pointers to help you accomplish your goals as you transition to the environment of the future.
Start by developing your future target environment
It’s all about “Platform as a Service” these days. But juxtaposed to Infrastructure as a Service (IaaS), what does PaaS mean, and how do you make the right choice for a given application? I see at least two different kind of PaaS environments addressing different scenarios and needs. It’s important, when embarking on the development and/or migration of an application to a cloud environment, to thoroughly think through which PaaS environment to use.
Infrastructure teams tend to think shorter term and as a consequence are often ill-suited to lead cloud migrations. How do I know? I've had contact with three customers recently where the marching orders were to move quickly and invest as little as possible in the migration. The goal was to reduce costs move by shuttering data centers and manage multiple suppliers.
Imagine having thousands of applications to put into the cloud. What are the steps to taking on such a massive project? Well, this is what I told a customer who informed me that he had five thousand apps to migrate into the cloud. I suggested a six step approach.
1) Understand the vision, establish the priorities