Bio
Genefa currently works as a Solution Manager within HP Software’s Portfolio Strategy and Architecture Group, not only looking at what technology trends are currently affecting the space but also helping to define HP Software’s strategy as an IT enabling organization for its customers. Genefa has worked for several years in the Software and Services space starting as a SAP consultant and progressing to work as a Project Manager, Management of Change Practitioner, Product Manager and Product Marke...
Genefa currently works as a Solution Manager within HP Software’s Portfolio Strategy and Architecture Group, not only looking at what technology trends are currently affecting the space but also helping to define HP Software’s strategy as an IT enabling organization for its customers. Genefa has worked for several years in the Software and Services space starting as a SAP consultant and progressing to work as a Project Manager, Management of Change Practitioner, Product Manager and Product Marketing Manager. In addition to working in industry Genefa completed her PhD investigating what factors influence adoption of new technologies and IT methodologies in large scale organizations. Genefa continually leverages her findings and hypothesis for practical use in the business community and works with customers on a daily basis to understand how they can leverage IT to remain competitive in today’s rapidly changing landscape.