"More IT executives care about the IT-marketing relationship than marketers do: 77 percent of CIOs believe there's a need for alignment between marketing and IT, but only 56 percent of CMOs feel the same way."
This is great given that you offer hard examples of using data in banking, healthcare and the HP printer business. But I am wondering where the line is drawn between Big Data as in using unstructured data and traditional analytics based on rows and columns of numbers and things that can be quantified. It's all just data, after all. Does Big Data confuse an already daunting task managing huge amounts of the stuff? Your point amount making the business case and then managing the data you want to use is spot on.
Google’s Panda (aka Farmer) is now in version 3.0 and it continues to cause noticeable effects on Google pagerank and web site rankings and in turn search results and site traffic ever since it began in February. That is why CIO’s must be engaged directly on enterprise search, search engine optimization (SEO) and search engine marketing (SEM) instead of leaving it to the marketing department.
The decision to lease vs. buy is a recurring challenge for CIOs struggling with financing IT equipment. Adding to the challenge is the increasing number of options to accomplish IT projects using cloud computing or vendor hosted managed services. Often CIO’s and CFO’s get tangled in the buy vs. lease decision prematurely which can lead to a bad decision with lasting effects.
We have IT cartels! Really? Well at least that is according to outgoing US Federal CIO Vivek Kundra in his remarks before the President’s Council of Advisors on Science and Technology. Vivek said in his remarks before the council “that we almost have an IT cartel within federal IT” which is served by “very few companies” who benefit from government spending “because they understand the procurement process better than anyone else.”
Amazon has released AWS GovCloud as its latest cloud offering aimed at addressing the highly specialized need of government agencies subject to export control regulations. The AWS GovCloud offering allows US government agencies to purchase existing AWS Elastic Cloud Compute (EC2), Simple Storage Solution (S3), and Virtual Private Cloud (VPC) services that are maintained in physically and logically separated areas.