Mike has spent 30 years at HP in development, product management and latterly, product marketing.
Mike's team is responsible for marketing cross-IT solutions for HP Software including cloud, application transformation, and converged infrastructure.
There is great hesitation to move ERP to the cloud and some CIOs say it will be the last app to be ported. I separately interviewed GE Aviation supply CIO Jeannine Abele and GE Intelligent Platforms CIO Vince Campisi a few months ago and that's what they said. Being so large and diverse, GE still relies on shared services with no end of it in sight. Also, GE is heavily regulated by import/export regulations, safety certifications etc., which restricts (or slows) its ability to make sweeping changes.
Let me this put this question out to a few rank and file sales types....and indeed, the Starbucks scenario would be interesting. Wouldn't this person be a bit suspicious if the sales person kept showing up in the same places?
The number of small/medium businesses in the world is growing. This is, of course, recognized by governments – many Prime Ministers and Presidents are looking to SMB’s to lead their countries out of recession.
I see this trend inside HP marketing. We are increasingly using SMB’s for campaign material generation, newsletter generation, and so on.