Mike has spent 30 years at HP in development, product management and latterly, product marketing.
Mike's team is responsible for marketing cross-IT solutions for HP Software including cloud, application transformation, and converged infrastructure.
A sentence I read about how CIOs spend less than half their time on IT struck me as significant. From a Gartner press release today about its 2015 global survey of CIOs.
"In 2015, leading CIOs will spend less than 40 percent of their time running the IT organization, choosing instead to spend time with other CxOs (27 percent of their time), business unit leaders (18 percent of their time) and external customers (16 percent of their time)."
The number of small/medium businesses in the world is growing. This is, of course, recognized by governments – many Prime Ministers and Presidents are looking to SMB’s to lead their countries out of recession.
I see this trend inside HP marketing. We are increasingly using SMB’s for campaign material generation, newsletter generation, and so on.