Mike has spent 30 years at HP in development, product management and latterly, product marketing.
Mike's team is responsible for marketing cross-IT solutions for HP Software including cloud, application transformation, and converged infrastructure.
In the attached video, Ernesto Pellegrino, co-founder of the 1CloudRoad.com community, discusses some use cases and challenges small and medium-sized companies face adopting hybrid clouds. He was interviewed by HP software evangelist Paul Muller at HP Discover this week in Barcelona.
I wonder whether security is finally getting some respect, that it could become the technology that gets, no, requires, the most dollars in coming years. Hacking has emerged as the new geo political weapon of choice and with wars and hatred going global, cyber destruction are the new bombs of choice. It's also cheap and clandestine....no $200 million airplanes or $3 billion ships are required.
The threats are so persistent and numerous. Stealing money as a motivation is easy to understand. Religious, tribal, economic and political aggression is nothing new, but state-sponsored hacking as the new weapon of choice is. Security is no longer a bolt-on either figuratively or literally. I can't emphasize enough that security is essential to any digital technology, new or old. Hopefully, those who squeezed security budgets over the years are finally waking up to the seriousness of the threat.
Security wonks have long complained that their labors are unappreciated, i.e. cyber security is woefully underfunded. Lately, though, cyber threats have become so numerous, persistent and now geo political, I wonder if safeguarding data is finally a topic finally making its way into the CEO suite in a serious way. Target has struggled since the 40 million strong credit card hack. The cost is estimated at $200 million, but perhaps the bigger damage was the tarnish left on the Target brand. That's incalculable. Ask 10 people what comes to mind when Target is mentioned and I bet 3-5 will recall the hack.
The number of small/medium businesses in the world is growing. This is, of course, recognized by governments – many Prime Ministers and Presidents are looking to SMB’s to lead their countries out of recession.
I see this trend inside HP marketing. We are increasingly using SMB’s for campaign material generation, newsletter generation, and so on.