Mike has spent 30 years at HP in development, product management and latterly, product marketing.
Mike's team is responsible for marketing cross-IT solutions for HP Software including cloud, application transformation, and converged infrastructure.
BYOD is an easy subject to have strong opinions about and that resulted in a very robust Twitter chat hour yesterday. The Tweets were flying: 279 of them from 38 rowdy participants.
The main question asked if BYOD is on the wane or plateauing based on a couple of CIO.com stories from senior online writer Tom Kaneshige. One cited a California court ruling that employees must be reimbursed for business calls made from personal phones.
I think for millennials and younger workers, mixing work and play is SOP....but unwinding is important. There's also a relationship between working at home and BYOD where you're essentially your own helpdesk and IT equipment supplier. In a way, it's taking ownership of your own IT needs.
The number of small/medium businesses in the world is growing. This is, of course, recognized by governments – many Prime Ministers and Presidents are looking to SMB’s to lead their countries out of recession.
I see this trend inside HP marketing. We are increasingly using SMB’s for campaign material generation, newsletter generation, and so on.