Mike has spent 30 years at HP in development, product management and latterly, product marketing.
Mike's team is responsible for marketing cross-IT solutions for HP Software including cloud, application transformation, and converged infrastructure.
Computerworld's feature about cloud missteps gives inplementers a good look into the unforseen pitfalls one can encounter in deploying clouds. Dreamworks CTO Lincoln recounts two significant downsides in deploying Google apps.
One is the customer is not in control of the user experience. When Google wants to roll out new features, everyone gets them "ready or not." The other is when there are several cloud suppliers, the customer is "hindered" setting up apps workflows across the many environments. While Wallen cites many benefits, these are two serious downsides.
Across a broad swath of 11 industries, "data mining and analysis" and "private cloud" are in a dead heat as the top two strategic initiatives, according to PwC's 6th annual Digital IQ survey. Data mining is not a top initiative in technology (seems odd) and private cloud was absent from the retail & consumer sector.
The number of small/medium businesses in the world is growing. This is, of course, recognized by governments – many Prime Ministers and Presidents are looking to SMB’s to lead their countries out of recession.
I see this trend inside HP marketing. We are increasingly using SMB’s for campaign material generation, newsletter generation, and so on.