Mike has spent 30 years at HP in development, product management and latterly, product marketing.
Mike's team is responsible for marketing cross-IT solutions for HP Software including cloud, application transformation, and converged infrastructure.
"More IT executives care about the IT-marketing relationship than marketers do: 77 percent of CIOs believe there's a need for alignment between marketing and IT, but only 56 percent of CMOs feel the same way."
This is great given that you offer hard examples of using data in banking, healthcare and the HP printer business. But I am wondering where the line is drawn between Big Data as in using unstructured data and traditional analytics based on rows and columns of numbers and things that can be quantified. It's all just data, after all. Does Big Data confuse an already daunting task managing huge amounts of the stuff? Your point amount making the business case and then managing the data you want to use is spot on.
The number of small/medium businesses in the world is growing. This is, of course, recognized by governments – many Prime Ministers and Presidents are looking to SMB’s to lead their countries out of recession.
I see this trend inside HP marketing. We are increasingly using SMB’s for campaign material generation, newsletter generation, and so on.