Mike has spent 30 years at HP in development, product management and latterly, product marketing.
Mike's team is responsible for marketing cross-IT solutions for HP Software including cloud, application transformation, and converged infrastructure.
Our Twitter chat this week asking whether Big Data is an enterprise survival pre-requisite yielded great insights from a variety of observers. Of course it is: data driven companies have been shown to be the most profitable.
Below are my eight favorite tweets, 2-4 of which speak to specificity, business processes and knowing what you're looking for.
In a new twist this week, I found Enterprise CIO Forum blog posts related to each of the eight highlighted tweets. Simply click on the bolded text. Number 6 has two links.
The number of small/medium businesses in the world is growing. This is, of course, recognized by governments – many Prime Ministers and Presidents are looking to SMB’s to lead their countries out of recession.
I see this trend inside HP marketing. We are increasingly using SMB’s for campaign material generation, newsletter generation, and so on.