Mike has spent 30 years at HP in development, product management and latterly, product marketing.
Mike's team is responsible for marketing cross-IT solutions for HP Software including cloud, application transformation, and converged infrastructure.
This is great given that you offer hard examples of using data in banking, healthcare and the HP printer business. But I am wondering where the line is drawn between Big Data as in using unstructured data and traditional analytics based on rows and columns of numbers and things that can be quantified. It's all just data, after all. Does Big Data confuse an already daunting task managing huge amounts of the stuff? Your point amount making the business case and then managing the data you want to use is spot on.
Do you want step-by-step prescription to achieve mobile productivity? I may have found one for you.
Dan Woods, CTO and editor of CITO Research (I think CITO is a blend of the CIO and CTO titles), has authored a seven stage program for a data-driven mobile strategy. He also authored a Forbes column "Why CIOs need data and analytics to make mobile a success" and put his formula in narrative form.
The number of small/medium businesses in the world is growing. This is, of course, recognized by governments – many Prime Ministers and Presidents are looking to SMB’s to lead their countries out of recession.
I see this trend inside HP marketing. We are increasingly using SMB’s for campaign material generation, newsletter generation, and so on.