Mike has spent 30 years at HP in development, product management and latterly, product marketing.
Mike's team is responsible for marketing cross-IT solutions for HP Software including cloud, application transformation, and converged infrastructure.
Quite simply, it is one whose IT foundation is based on cloud, Big Data/analytics, Mobile and social/collaboration - all in support of business goals. That is the digital enterprise and to get there you must pass through something called digital transformation. When you actually arrive is anyone's guess, but the CIO should know when he or she sees or feels it.
This is one of those posts that basically wrote itself as the result of an internal e-mail discussion. My nonsense detector was loudly going off.
It remains to be seen what tangible things can productively tap the Internet. I'm not sure the public understands it although they could understand the functionality, say in healthcare. Or they'd never see it but get better care, theoretically.
Computerworld's feature about cloud missteps gives inplementers a good look into the unforseen pitfalls one can encounter in deploying clouds. Dreamworks CTO Lincoln recounts two significant downsides in deploying Google apps.
One is the customer is not in control of the user experience. When Google wants to roll out new features, everyone gets them "ready or not." The other is when there are several cloud suppliers, the customer is "hindered" setting up apps workflows across the many environments. While Wallen cites many benefits, these are two serious downsides.
The number of small/medium businesses in the world is growing. This is, of course, recognized by governments – many Prime Ministers and Presidents are looking to SMB’s to lead their countries out of recession.
I see this trend inside HP marketing. We are increasingly using SMB’s for campaign material generation, newsletter generation, and so on.