Mike has spent 30 years at HP in development, product management and latterly, product marketing.
Mike's team is responsible for marketing cross-IT solutions for HP Software including cloud, application transformation, and converged infrastructure.
The 60 Minutes segment last night on data brokers should raise serious concerns about Big Data. While I knew yours and my clickstreams were being tracked, I wasn't quite sure what happened to the data. 60 minutes also exposed data brokers posing as something other than what they were. One appeared as a dating service asking for all sorts of personal information when in reality it was a data broker reselling the data it collected.
It's never too late to have a good relationship with the CMO, George. If the CIO is on the way out, rest assured that one of the first executives the new CIO will court is the CMO. Your point about the CIO as utility service broker is a good one. Still, LOB and the C suite will look to the CIO for technology leadership - technology that can deliver business value.
Knowledge is power and really understanding customer needs is leverage no matter who you are. The hope would be is that the CMO and CIO would have similar, deep and current understanding of customers and be in lock step in how to approach and manage them. Attending sales meetings is a great idea assuming real customer knowledge is on the display there (you know what sales meetings can be like, Deb-:)
The number of small/medium businesses in the world is growing. This is, of course, recognized by governments – many Prime Ministers and Presidents are looking to SMB’s to lead their countries out of recession.
I see this trend inside HP marketing. We are increasingly using SMB’s for campaign material generation, newsletter generation, and so on.