Mike has spent 30 years at HP in development, product management and latterly, product marketing.
Mike's team is responsible for marketing cross-IT solutions for HP Software including cloud, application transformation, and converged infrastructure.
Research firms feel compelled to find a new buzzword or term to describe the challenges face CIOs and where they should go from here. The reality is the challenges are little changed from year to year, but the compunction is to come with a new angle annually.
So what's the sizzle this year? Gartner in its 2015 CIO Agenda survey talks about "Flipping to digital leadership."
The number of small/medium businesses in the world is growing. This is, of course, recognized by governments – many Prime Ministers and Presidents are looking to SMB’s to lead their countries out of recession.
I see this trend inside HP marketing. We are increasingly using SMB’s for campaign material generation, newsletter generation, and so on.