Mike has spent 30 years at HP in development, product management and latterly, product marketing.
Mike's team is responsible for marketing cross-IT solutions for HP Software including cloud, application transformation, and converged infrastructure.
When HP Fellow Charlie Bess heard that this is our #CIOchat question today (2-3 p.m. ET), he has an interesting follow-up: doesn't everyone in organization own analytics? Then there's reality. There has to be ownership - call them champions if that sounds more upbeat - or nothing gets done or what gets little gets done gets done badly or piecemeal.You have to give people ownership -- proverbial skin in the game.
But who or what needs analytics most? I'd argue LOB. The CIO is the analytics tool and die maker. The CFO controls what you spend. So my vote for the biggest share of ownership goes to LOB.
The number of small/medium businesses in the world is growing. This is, of course, recognized by governments – many Prime Ministers and Presidents are looking to SMB’s to lead their countries out of recession.
I see this trend inside HP marketing. We are increasingly using SMB’s for campaign material generation, newsletter generation, and so on.