Mike has spent 30 years at HP in development, product management and latterly, product marketing.
Mike's team is responsible for marketing cross-IT solutions for HP Software including cloud, application transformation, and converged infrastructure.
There's probably no well-established playbook about how CIOs directly link technology projects and to the bottom line. For sure, it's not always possible.
But in today's business driven world, so-called IT projects tend are or should be driven by business initiatives. As a CIO once said, "there are no IT projects. There's just business projects of which IT is a part."
In other words, the discussion to adopt new technology does not begin with IT's role. Rather a business need must be established first. Technology is subservient to that need.
Read Eric's latest blog post about the "digital retail theater." This is how he explains it.
The Digital Retail Theatre is the result of understanding the elements outlined above and assembling them together to create a holistic model that has no real end or beginning, but instead becomes an actionable sphere of information, information based on the intersection of art and technology.
Assuring security is one IT's primary roles when it comes to the cloud. But the business case for the cloud has to be made first and foremost. Security can be the deal breaker, but is not usually the reason an enterprise would move an app to the cloud.
Just doing it seems to be in favor these days. The dial has moved in its favor so perhaps a little less analysis. You have throw time and opportunity into the mix. Things move fast in the digital world.
The number of small/medium businesses in the world is growing. This is, of course, recognized by governments – many Prime Ministers and Presidents are looking to SMB’s to lead their countries out of recession.
I see this trend inside HP marketing. We are increasingly using SMB’s for campaign material generation, newsletter generation, and so on.