Mike has spent 30 years at HP in development, product management and latterly, product marketing.
Mike's team is responsible for marketing cross-IT solutions for HP Software including cloud, application transformation, and converged infrastructure.
Across a broad swath of 11 industries, "data mining and analysis" and "private cloud" are in a dead heat as the top two strategic initiatives, according to PwC's 6th annual Digital IQ survey. Data mining is not a top initiative in technology (seems odd) and private cloud was absent from the retail & consumer sector.
Platform. Now that's a word IT can understand. They've been dealing with technology platforms forever.
This time, though, take "platform" to a higher level for we are in the age of The Third Platform, according to IDC chief research officer Crawford Del Prete. IDC is the research arm of IDG, which also owns the Enterprise CIO Forum.
The number of small/medium businesses in the world is growing. This is, of course, recognized by governments – many Prime Ministers and Presidents are looking to SMB’s to lead their countries out of recession.
I see this trend inside HP marketing. We are increasingly using SMB’s for campaign material generation, newsletter generation, and so on.