Not sure if I can agree with the "IT has always been under seige" comment. Poorly executed, understood or aligned IT has been under seige. IT entered businesses to provide strategic value. It was always there to reduce the number of people who were doing tasks that were not strategic to the organization. I think in the future were going to see it start to eat away at jobs that were once considered high value but can now be automated.
You can call this more human-augmented automation something different, but I'd say it is just focusing the creativity of humanity where it is needed.
Since the first of the year, I’ve been giving a presentation on embracing technical trends for organizations – what strategists need to think about to address the needs of their organizations. At the end of the material, I include a summary of takeaway points. Since I haven’t posted anything to this site for a while, I thought I’d share them and see what kind of reaction develops:
When you think about security, part of it is recognizing the desired action and stopping the aberrant behavior. Isn't that another way to talk about another space that has a great deal of data and opportunity -- marketing? If we think of security as not something special but instead having more in common with other parts of IT and how they add value, our perspectives can shift -- as you rightly point out.
Security techniques recognize new patterns of behavior -- good, bad or indifferent -- what can the business do with that knowledge?
Security approaches try to identify where people are coming from, where they are going, what they are doing while they are interacting with the business -- what other parts of the business are interested in this sort of metadata?
As I've mentioned to others (particularly around disaster recovery and cyber-attack avoidance), it is not usually our lack of preparedness that we need to worry about, it is our lack of imagination.