When I go for a meal in a nice restaurant, I expect a good customer experience. The ingredients that constitute this (pardon the pun) are quite obvious. For example; I expect good food and service from the waiting staff.
You get a text at work from your Partner asking you to pick up some nappies for your baby daughter on your way home. You have a busy day planned, so order them via Click and Collect on your smartphone to collect on your way home.
I’ve just come back from a wonderful holiday in Italy. As always, I ordered and enjoyed my favourite dish, lasagne, on more than one occasion. I just love it. I think it’s the complexity and layers. One night, while researching restaurants for that night’s dinner on my iPad, it occurred to me that mobile apps also have complexity and layers. When eating a lasagne, we see the gorgeous top layer, sauce and parmesan sprinkled on top. That’s the native app. But underneath are layers of technology.
Driving past the local General Practitioners on the way to work the other day, got me thinking about what it might be like to work as a doctor. My mind started comparing duties like looking after patients and prescribing medication, with the jobs of our customers.
Although Medicine and IT are two completely different industries, my mind made the leap to one recent customer story that has made me think they might have more in common that I initially thought.
I love Chinese food. Who doesn’t? And we’re lucky because we’ve got all the options in and around our village. We have a lovely, elegant restaurant in a grade II listed building. We have a nice “eat as much as you like” Chinese buffet restaurant. We have a great takeaway that will also deliver. Which do I prefer? It depends on my requirements.
Well, it is that time of the year again isn’t it? Whether you are an “Apple Fanboy” or a “Google Fandroid”, you are likely watching the tech news and keeping tabs on the endless stream of debate and teasers regarding the latest release from Team iOS. Similarly, we have just seen the release of the new Google Nexus 7—the first device to ship with Android 4.3 out of the box.