CIO Leadership, IT Performance

Enter the chief marketing technology officer

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The notion of a marketing technology office and chief marketing technology officer is being floated as the impact of marketing on IT is being more deeply felt. 

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Discussion
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VanessaJames
Vanessa James 0 Points | Mon, 11/19/2012 - 23:02

John,

You discuss a couple of articles. Could we possibly get links to those?

Thanks!

jdodge
John Dodge 1325 Points | Thu, 11/15/2012 - 15:39

What do you all think of this concept? Is it further erosion of the CIO's power that marketing is taking a role -- if not the lead role -- in new technology adoption?