CIO Leadership, IT Performance
Enter the chief marketing technology officer
The notion of a marketing technology office and chief marketing technology officer is being floated as the impact of marketing on IT is being more deeply felt.
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Discussion
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John,
You discuss a couple of articles. Could we possibly get links to those?
Thanks!
What do you all think of this concept? Is it further erosion of the CIO's power that marketing is taking a role -- if not the lead role -- in new technology adoption?
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